Forget About Best Practices

Forget About Best Practices

Kevin Gold says there are no best practices...he's not really saying there are no best practices for search marketing, but that "best practices" are simply a starting point from which you should test and constantly improve upon. I have to say I agree with Kevin on this, if you use the standard best practices to get started, and then constantly test different variations and strive to improve, you will develop the true "best practice" for your own situation.