Sunday, August 26, 2007

Impression Share Reports for Adwords

Impression Share Reports for Adwords

Google announced on the Adwords blog that they now provide reports that show your share of total impressions for your keywords. Basically this means what percentage of total searches for your keywords did your ads show up for. Very useful to know what kind of penetration you're getting in your market (are you leaving money on the table?), but also useful to gauge the true number of total searches for any given keyword or industry.

How to Get Flashed by Google

How to Get Flashed by Google

Adam Lasnik posted the official guidelines from Google on how/when to use Flash content on a website.

The basic premise is, always show the search engines the exact same thing as you're showing your users. So you might get in trouble if you're hiding a bunch of keyword-rich content in an invisible div and that text is completely different than what shows up in your flash content. Best practice is to use Flash sparingly and support it with good, solid, on-page (visible) content for the search engines to chew on.

SEO.com - Official Announcement

SEO.com - Official Announcement

We made the Official announcement today about the acquisition of Web Targeted and the launch of SEO.com. We also decided on a logo for the new company and we've got a new website design in the works. Stay tuned for more new stuff from SEO.com in the coming days and weeks.

Search Geeks get a Digg of their own

Search Geeks get a Digg of their own


I've been impressed with the quality of the content being pumped out by Danny Sullivan and friends over at Search Engine Land, they do a good job covering the news and offering insight about all aspects of search marketing. I feel like Search Engine Land has emerged as the leader in the industry for timely, relevant, and quality news. Everybody loves Danny and he's got a great team of writers and contributors in the Land. On the Daily Searchcast last week I heard Danny announce his new social network for search marketing types: Sphinn. Although I haven't taken the time to go check it out myself yet, but it looks very cool and I read a glowing review by Rand at dmoz, so I better go sign up and try it out. I think it's a great idea that was overdue. There are so many search blogs and stuff going on in the industry, it's hard for any of us to keep up--especially when our jobs as search marketers take so much of our time. Like most SEOs I know, I subscribe to dozens of search blogs, but it's getting hard to sift through and find the best stuff. Digg and other social networks have the bad habit of burying good content just because it comes from SEOs. So it's great to have a place where all of us search geeks can stretch out and share our opinions about all the happening stuff in search. There are some detractors who are really just trying to get some of the attention themselves. It's funny how even the guys who rip on Sphinn are over there trying to Sphinn their blog posts. That's the search industry for you, everyone's got an opinion, but we're never too proud to pass up a good link ;)

Speaking at Domain Roundtable in Seattle Next Month

Speaking at Domain Roundtable in Seattle Next Month

I am excited for the opportunity to be a part of the SEO 101 panel at the upcoming Domain Roundtable conference in Seattle. The conference is Aug 12-15 and finishes up with a huge live domain auction that looks to be even bigger than the auction at the TRAFFIC show in June. They've got more domains, with lower reserve prices, so there should be a lot more sales. I'm excited to meet more people in the domain industry along with my esteemed colleagues who will be joining me on the SEO panel: Aaron Wall, Todd Mintz, Joshua Padau, and John Tompkins.

Check out the agenda for more info about the sessions. The sessions look good, but the networking will be great! You should definitely check it out of you're able to make it.