Sunday, August 26, 2007
Forget About Best Practices
Forget About Best Practices
Kevin Gold says there are no best practices...he's not really saying there are no best practices for search marketing, but that "best practices" are simply a starting point from which you should test and constantly improve upon. I have to say I agree with Kevin on this, if you use the standard best practices to get started, and then constantly test different variations and strive to improve, you will develop the true "best practice" for your own situation.Seth Godin Squidoo Article
Seth Godin Squidoo Article
Pauline Kerbici from High Rankings recently posted an interview with Seth Godin about Squidoo. She asks some interesting questions about Squidoo and SEO. Several interesting points arise. She pointed out some over-hyped content on Squidoo where they previously touted the Google PR-raising value of having a Squidoo lens. Pauline notes that the offending text was removed shortly after the interview. He says they aren't building their business to pleas Google, but he admits that the "spam overhaul" came after they got dinged by Google. He also closes by emphasizing that they've done a lot of good through the charities that they support, which I agree is a very cool part of the whole Squidoo concept. In fact, I think it would be cool to set up a similar network that gives all the money back to charities, rather than just 5% or whatever these guys do.Popular Searches - Cool New Tool
Popular Searches - Cool New Tool
Since this blog is called Search Trends, and due to the industry I'm in (SEO), I am very interested in what people are searching for. Most of the time, my clients don't care about what the most popular searches are, they just care about the most popular searches for their industry. However, I find it very interesting to see what keywords people are searching for. Many search engines and social media sites offer up data showing the most popular searches.Rand and friends over at SEOMoz have recently released another cool free tool, the Popular Searches tool that compiles popular search data from several data sources.
I like that this tool pulls from a variety of sources--blog search (technorati), web search (Yahoo, Google, AOL, Ask, Lycos), ecommerce (eBay and Amazon), social media (flickr, delicious). I'd like to see all this data somehow weighted and pooled into a single database that could be sorted and analyzed over specific time periods. It would be interesting to see search trends for specific products, or music bands, genres, etc. But it's definitely easier than going to each of these sites on your own to try to figure out what's hot.
Internet Business Reality Show
Internet Business Reality Show
I stumbled across the website for The Next Internet Millionaire. From what I can tell, it's a reality TV show in the spirit of The Apprentice, but this particular show is all about building an online business--and the show is only online. You can view the first episode on the website, or through iTunes. The show is the brainchild of web marketing guru, Joel Comm, who is also the host of the show. It's a very fun concept. I haven't watched the whole episode yet, but it looks like it's well produced, especially for a web-only show like this. It will be interesting to see how much attention this gets. Will we start seeing all kinds of niche reality competition shows like this? Anything is possible on the 'net.
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